Digital marketing trends are becoming great opportunities for business. Currently, Digital Marketing is adopting other new technologies, such as chatbots, video marketing and content marketing personalization.

What Digital Marketing Trends will be most important for 2019?

1. Chatbots

This artificial intelligence based technology uses instant messaging to chat in real-time with your customers. In addition, chatbots create more personalized experiences and allow active listening tasks. Their effectiveness is already showing a significant increase, and that use is likely to continue growing for digital marketing in 2019.

2. Programmatic Advertising

Programmatic advertising has increased in the previous year and it will continue to gain audience in 2019. In fact, Programmatic media allows the brand to tailor a specific message and creative to the right person, at the right time to show ads for products related to it.

3. Video Marketing

Video marketing trends are the most important in digital marketing, its effectiveness and popularity have increased in the last year. In fact, YouTube is the second most popular social network behind Facebook and Instagram. In addition, live videos are more authentic and credible to viewers.

4. Email Is Getting More Personalized

Email marketing has been transcendent component of marketing strategy. The popularity of messaging platforms will continue to grow, especially in direct communication with the client, as it allows personalization and adds value to the user experience.

5. The Growth Of Micro-Influencers

Influencers play a classic role in social media strategy, brands are increasingly better prepared to manage high-impact micro influencers for their campaigns. Influencers will continue to improve in 2019, because they have achieved important results in the marketing world.

Many of these trends have been consolidating since long ago. This is why the professionals is our sector must be up to date and adapt all their strategies to these five new trends, as they include technological advances and advertisement platforms with personalized and conversational content.